digital marketing & brand strategy

alyssa
Blue Dog Salon
lim
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I find the idea hiding inside the problem.

I'm a marketing creative who thinks like a strategist, obsessed with finding the angle no one else has considered, and building it into something that actually grows.

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Alyssa Lim

Certifications

Social Media Marketing
HubSpot Academy
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Social Media and Search
Credential.net
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AI Professional Skills
Credential.net
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Ecommerce Marketing
Credential.net
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MOS: Excel Associate
Microsoft / Credly
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Featured projects and skills

Project 01 · Love 2 Yêu

Built a donor acquisition campaign that took a nonprofit beyond its founder network.

Creative strategy & brand positioning for grassroots growth.

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Meet Giỏ — Love 2 Yêu campaign
Creative Direction Content Strategy Brand Strategy
Project 02 · Better Buzz Coffee

Repositioned an undefined coffee brand into a go-to choice for group moments.

Integrated campaign strategy from consumer insight to launch.

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Better Buzz Birthday campaign Better Buzz Parties campaign
Integrated Marketing Brand Strategy Social Media
Project 03 · Flavor Lab

Created a product concept that reframes how children experience vegetables.

Consumer insight–led GTM strategy and brand concept.

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Flavor Lab product concept
Consumer Insight GTM Strategy Product Marketing
Skill 01 · Content Planning & Creation

I don't just plan content, I make it.

End-to-end content work: from building the editorial calendar to editing, designing, and publishing.

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MAAR feed
Content Strategy Content Creation Social Media Creative Briefing Industry & Trend Research Marketing Briefing
Skill 02 · Brand Strategy

Gave an in-between brand a point of view.

Built a full brand strategy guide for Better Buzz — repositioning, brand voice, mood board, and new storytelling direction.

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Mood board
Content pillars
Brand Strategy Brand Voice Repositioning Creative Direction
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© 2025 Alyssa Lim · Built with intention.