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Skill 01 · Content Planning & Creation

I don't just plan content — I make it.

End-to-end content work: from building the editorial calendar to editing, designing, and publishing.

Content Strategy Content Creation Social Media

The work.

MAAR Tabi Instagram Feed

MAAR Tabi — Instagram Feed

6 content types, each with a clear role.

The Thinking

  • Gave every post a clear content type
  • Let the silhouette sell; close-ups build familiarity
  • UGC shifted the brand from broadcaster to community
MAAR Tabi Footwear Launch Campaign

MAAR Tabi — Footwear Launch Campaign

Campaign brief covering content pillars, audience targeting, and channel strategy.

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Filter by platform, pillar, or status Interactive
Date Day Platform Format Pillar Caption Status

Doona Liki Trike — Social Media Content Calendar

2-week calendar keeping the team aligned and on schedule.

Before Better Buzz feed before
After Better Buzz feed after

Better Buzz — Instagram Feed Redesign

Rebuilt the feed from chaotic to intentional.

The Thinking

  • The feed had no visual anchor, making every post compete for attention
  • Rebuilt the mix around product close-ups, lifestyle, community, and education in a repeatable rhythm
  • One watermelon close-up does what a caption can't