Built a donor acquisition campaign that took a nonprofit beyond its founder network.

Love 2 Yêu is a small Vietnamese American nonprofit supporting at-risk and orphaned youth in Vietnam. They have a small digital presence with limited awareness outside the board's personal network. And new donors need proof and trust before giving.

• Donors give when the impact feels personal, not abstract
• Shift from broadly "helping kids" to helping one specific child
• Hopeful tone and children shown with dignity
• Heritage connection makes Vietnamese American donors feel it personally